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C7 Sport
C7 Sport was a pay-TV service in Australia, owned and run by Seven Network. The service was carried on the Austar and Optus Vision pay-TV networks between 1995 and 2002. Seven unsuccessfully pursued court action against competitors, seeking damages of $480 million, but lost the case and was described by the judge as exhibiting "more than a hint of hypocrisy" in regard to the issue of price-ramping of broadcast rights.〔See paragraphs 162 and 393-398 of (full judgment (Justice Sackville) ) at austlii.edu.au, 27 July 2007〕
== Early history ==
When Optus Vision launched in 1995, it carried two sports channels: Sports Australia, and Sports AFL (which showed Australian Football League games.) These channels were run by a company called Sports Vision, in which Seven Network was a partner. A third channel, Sports Australia 2, was added during the 1996 Atlanta Olympics, and later used to show additional live programming.
The programming lineup on the Sports Australia service rivalled Fox Sports, with the AFL, Australian Rugby League premiership, the Australian National Soccer League, the FA Premier League, and Sheffield Shield cricket. At the time, Fox Sports focused on less popular sports.
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